MASA owners and FBS customers at the World Pork Expo.

Dear Friend,

Thanks for stopping by the FBS/MASA booth at the World Pork Expo in Des Moines.  It was great meeting some leading families in U.S. pork production and introducing them to our new management team 

In this month's news:

• CEO June update.
• User Conference September 10th and 11th.
• Farm Financial Standards Council meets in Louisville.
• FBS/MASA users in the news.
• Q&A: Understanding AP and AR. 
                                                                          SDG

CEO Update A Message from Leslie     A month into my journey, my excitement for the future of MASA (Mutual Agricultural Software Alliance) only grows stronger. I have had the opportunity to spend time with several of you in person to hear your stories see your operations, and be introduced to many more of you at the World Pork Expo – I have genuinely enjoyed meeting all of you and look forward to many more such encounters. I am particularly struck by your commitment to the next chapter of this company as we continue building on the foundation and legacy of FBS Systems and thank you for being loyal customers.   The FBS 12.1 cloud migration marks a significant milestone on our path forward, and one which will open doors for significant new product development opportunities. MASA continues to make inroads towards that goal and is just beginning the process of migrating customers to the new environment. We will be spending the next few weeks working through the first dozen migrations and optimizing the environment before continuing broader migration efforts. We will be reaching out to answer any questions you have and coordinate the process with you and look forward to introducing you to the new platform. Another major milestone on our journey was completed with the recent addition of Seth Harrison to the MASA team as the Director of Sales, Service and Marketing. Seth has an extensive background in agriculture, from deep involvement in the FFA to a bachelor's degree in agriculture to a career in ag equipment and software companies. He brings experience in sales, customer support, account management, customer success, and marketing and will help propel improvement across all customer facing areas of our business. I am excited about this company and the opportunity to deliver ever greater value to you long into the future! Leslie Vicary Chief Executive Officer Mutual Agricultural Software Alliance leslie.v@masa.ag

Join us for an exciting event as MASA continues the Ag Software Success Summit tradition, happening September 10-11, 2024, in Moline, IL.
This year, we are thrilled to unveil MASA's vision and strategy for the future, highlighting our latest product developments and upcoming services. Stay tuned for more details on the agenda, where we will dive into industry trends, technology optimization strategies, and provide ample networking opportunities to learn from industry peers.

Save the date and join us for a valuable experience that promises insights, innovation, and collaboration in agricultural software solutions.  Feel free to send questions regarding the summit to info@masa.ag

Register for the FFSC Annual Conference

The Farm Financial Council holds its Annual Conference in Louisville, Kentucky on July 24-26.  Click here for details or to register.  Registration deadline is July 7.

FBS/MASA Users in the News

 Customizing Your Succession Plan

“Moving the equipment and the land during the transition is the easy part," said Roger Safranek, a fifth-generation farmer from Merna, Neb at the 2024 Farm Futures Summit, as reported in the March/April 2024 Farm Futures Magazine.  According to Farm Futures, "Safranek’s farm transition isn’t quite going as planned. One of his sons went to work off-farm. The other son has good people skills, but managing the operation and the day-to-day business was too stressful for him. ‘The Lord just did not make him to fill that seat on the bus. All of these great plans we had just didn’t fit our two boys. We have to view it more like big industry, where we hire the people with the skills and abilities that our family doesn’t have.'"

From Power Washing to Managing Barns

Featured on the cover of the June 2024 PORK Magazine, "Barn Hero," Alma Valdez, worked her way up power washer to sow farm manager for Johnson Farms outside of DeKalb, Illinois.

Meet Alma, Cole Johnson, and their team as they are visited by AgDay.