How the Mutual Agricultural Software Alliance is transforming farm accounting:
The Mutual Agricultural Software Alliance (MASA) provides a continuously improving agricultural-oriented accounting and financial hub which will link data and applications into a common database that will support the business intelligence and management needs of farms and ranches.
1. Empowered Producers
MASA is is majority-owned and controlled by production agricultural firms. These producer owners are leaders and innovators in their respective industries and are influencing best industry practices. MASA members represent diverse crop, livestock and accounting and technical services from 13 states.
2. Proven Platform:
MASA’s farm financial hub is built on the foundation of 40 years of experience and business logic integrating ag production and accounting data. MASA is transforming the FBS Systems’ integrated desktop platform into a world-class, secure, cloud database with the flexibility and performance that is ready to run in any scale of agricultural production enterprise.
3. Prominent Partners:
Today’s farm manager must choose from among a rapidly expanding swarm of specialized apps and farm management systems, as well as opportunities for information sharing with vendors and lenders. The critical missing link is a source of real-time, detailed, and reconciled accounting data. MASA is
Learn more details from this video recorded by MASA representatives in February 2021.
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